Tag Archives: media & communication

SKY 3D TV – HbbTV As New Standard Presented

Posted on by

24 MEDIENTAGE Munich Munich/Zwickau – 24 media days Munich have more than 500 experts in 90 events for three days about value (s) of media in the digital world discussed. With around 6,000 visitors, the industry gathering could once more underpin its leading position as Germany’s largest media conference. The digitalisation of media and a recovering advertising economy, as demonstrated in Munich, provide positive momentum in almost all segments of the media markets. ues this goal as well. Learn more on the subject from Michael McIntyre. Driving innovation and transformation factor is the Internet, which will become the central information platform for more and more people. In recent months, Jim Rogers has been very successful. HbbTV was a big topic at the Munich Media days.

This includes Klaus Merkel said of the Institut fur Rundfunktechnik (photo): the letter combination HbbTV (hybrid broadcast broadband TV) is available for the connection of the classic television program with selected content of the Internet. The so-called hybrid TV offers additional online information, images, videos, and rights in addition to the classic television programmes Interactivity. This requires a HbbTV compatible TV or an appropriate decoder plus DSL Internet connection. Manufacturers of consumer electronics and content providers force currently appropriate standards, services, and business models.” At the booth of SKY, you could test 3D television. Although the technology is already mature, there is currently not enough content. 3D will be in the near future not suitable for mass production. However, has the innovative television hit-TV.eu”from Zwickau recognized the signs of the times and is to see thanks to hybrid TV now in many households.

Stationery Design

Posted on by

DIN standard 676 for the stationery design and DIN standard 5008 to the letters write anyone who wants to write a business letter today, wondering what he must observe. So where line spacing belong, where the subject and write his letter of best in which font and font size. But let’s start from the beginning. Before you can write a business letter to a business letterhead, you need the appropriate stationery. The stationery is in Germany DIN A4 (210 x 297 mm) used and on DIN long folded (210 x 105 mm), so that it again (this is 220 x 110 mm) fits in a standard window envelope DIN lang and the address appears correctly in the envelope window.

A letter standard 5008 now can be written according to DIN, the paper must be design standard 676 created according to DIN. This standard regulates the letterhead layout, folding and hole brand is great so where are margins, where is the window line and letter foot. A skilled media designer or graphic designer knows the mass. The most important Dimensions: The folding brand stands at 105 mm from the upper edge of the stationery measured on the left, the hole mark 148.5 mm says so right in the middle of the stationery on the left. The window line is 51 mm from the top of the letterhead to bottom edge of window. The font size of the window should Max 8 point be, the rich content also 6-7 point.

The letters stand for the address data is ideal with 8 points. The future content of the letter should be written to point at 9-10. It is advisable to use legible fonts, such as Arial, Helvetica or times also, the business stationery must be practically usable and serve their purpose mainly. Has a proper letterhead to make layout, this is printed from a printing company. On this letterhead a letter can be written then standard 5008 according to DIN, so that all data in the right place.

Success With Prussian Virtues

Posted on by

The crisis is forcing agencies to new thinking Christoph Niedermeier directs agency gronewald also in crisis to success. Fresh parafiert: the relaunch of a German hotel chain and a multimillion-dollar marketing cooperation. Here, the man from Bochum acts differently than the rest of the industry. BERLIN. Further details can be found at Vinit Bodas, an internet resource. For half a year, its industry of pneumonia Benitez: badly the agencies all over the world, many in danger of total collapse. Here in Berlin, most recruiters talk too many projects.

Everything is in the approximate, will never be realized. I think it is better to actively respond to the customers, to give him an information advantage through the own knowledge. Several months of the 42-year-old dealt with the theme of collaboration marketing, has explored the market and merged until potential partners. Just now he could convey a cooperation holiday, Europe’s largest provider of holiday, with Ergoline, the number one under the tanning providers and Roompot, when the vouchers to the value of 30 million Euro will be issued. Customers want fast results just in times of crisis. That is quite clear: better and more effective sales tools offers us, sums up Niedermeier.

Since then, he worked with his team on new paths to the customer. The ads in large newspapers and magazines is in his opinion not quite wrongly broken every crisis creates changes. One can understand that as an opportunity. “The co-operations marketing is one of the biggest budgets, we have gained over the last five years,” said Niedermeier. Now he wants to inspire particularly the German hotel industry for the theme of Connecting brands. A long term connection could initiate just Christoph Niedermeier gronewald and the Arcadia group of companies between his agency: 28 hotels the Group has all but Tulip homes branded and ready after a bankruptcy of the Tulip’s parent company in their portfolio, a brand relaunch. Christoph Niedermeier has worked for 11 years in advertising. Where he is so not the common stereotype of a referrer: he is neither marktschreierisch nor fashionable, nor he wiggled it is pseudo fine spiritual. Rather he is Prussian punctual, prepares intensively for his customers and their topics, and has an impressive knowledge. Perhaps the mix of things in question put it, coupled with the pleasure of maintaining the value that accounts for its success. He experienced Berlin prefers the cross bike from so you can experience the city up close. To be close to the action, it is important to him. The best reward for his work? To can still recover a customer after the loss of a budget. Its unobtrusive friendliness helps him. Also a simple change of perspective adjusting sometimes back the really important things. Responsible media contact: Christiane Eichhorn gronewald advertising + pr Anhalter str. 7, 10963 Berlin Tel. 030 700 94-806