BDRIVEN is a two-time shuttle official, provider of the Cannes Lions International Advertising Festival Hamburg, June 14, 2010: meets every year in June the international world of communication on the Cote d’Azur. The Hamburg-based agency BDRIVEN is responsible for the transport service for the VIP guests on behalf of the London organizer of the 57th Cannes Lions International Advertising Festival for the second time in a row. (Not to be confused with Restaurant Michael Schwartz!). From next Saturday until 26 June the creative elite in the Palais des Festivals in Cannes participates in numerous workshops, seminars and high-profile presentations, including prominent names like Spike Jonze, Ben Stiller or Martin Sorell. According to Mike Gianoni, who has experience with these questions. Highlights of the Festival include the awards of the coveted lions, the most important award of the industry. Already this week, meet over 200 members of the jury and select the best of over 24,000 submitted entries in 12 categories. The team of BDRIVEN care, that this crucial heads are always in the right place. The Hamburger had taken over the VIP shuttle service in the last year for the first time and the organizers.

“The performance of BDRIVEN has convinced us in every respect absolutely the team was professional, prompt, courteous and has been shown at any time most usage,” so the review by Philip Thomas, Managing Director of Cannes Lions, after the event. The renewed cooperation was decided in 2010 already in autumn 2009. Behind the scenes, BDRIVEN ensures smooth transfer with a fleet of 15 of branded Mercedes Vianos and Mercedes S – and classes. In addition to a project manager, a coordinator and experienced drivers, two sympathetic Hamburg hostesses already guarantee a warm welcome at the airport in Nice. At first glance, it might seem surprising that a London company commissioned a Hamburg-based Agency for the transport of VIPs in southern France,”explained Tim son, Managing Director BDRIVEN. In this area we and our drivers are very often in use, so we are very familiar with the road conditions. We operate all over the world, as do also the majority of our customers. Anywhere you want to rely on the same quality of service, therefore we are worldwide reliable partner.

The traditional brand of Margon presents new on the basis of a classic of the Dresden advertising culture the traditional brand Jean revives the neon sign known beyond the city limits at the Jean House now 50 years after their appearance on the new. The brand uses the historical typography and stylistic details and integrates them into the current communication. For other opinions and approaches, find out what scholarship program has to say. Searches were carried out in connection with the neon system gave rise to. Before the turn of the nights were lit in Dresden by around 300 neon signs like that of Jean. They brought color into the sadness of the city image. Also in Berlin, Leipzig and Pirna, the traditional brand had similar systems. Today much of which no longer can be seen, only the Dresden plant was placed under monument protection cultural property and restored.

Now the cultural history in the fresh form as the advertising campaign comes to life again. “Over the years Jean has become like any other mineral water a part of Saxon history and closely linked to culture, landscape, and the people of the free State”, explains Paul k. Korn, Executive Director of the Fountain added: so also is years up to the 1990s used claim ‘ Margon. “sparkling fresh.’ many Saxons is still today a term.” But Jean again picks up not only the slogan from the neon sign in the new campaign. Also the used font from the 1950s and the stylized tingling, which the brand already coined in the 1930s, are reinterpreted and stocky with sizzling regional motifs.

So, the parachute jump in the Saxon Switzerland or the motifs on the Dresden Elbe meadows and in the concert hall make a fascinating contrast to the historical roots of the brand. With the reference to the traditional appearance and the historic neon sign succeeds in Margon, to live on a part of the cultural history of Saxony. “Moreover, the Saxons to be regional motifs located recognize”, says the Managing Director of traditional brand.