New Year's chiming clock and the clink of glasses were left behind, but ahead of the next time holidays – St. Valentine's Day, the Day of Defender of the Fatherland, and, finally, the most delicate holiday – International Women's Day. Again, gifts and favors! Ideas Gifts exhausted even before the New Year because we, in pursuit of originality and exclusivity, again forget about the simple and necessary things. Diary is such a thing! You say, "This is the last century!" And we will respond to the old Russian proverb, "What does the pen – not cut down with an ax," and we're right. Modern electronic notebooks – not always reliable. They might take: the village of battery, erased the data breakdown, damage, broken, in the end, forgot home. A diary is always at hand on your desktop, in your purse or briefcase. Every busy person, whether clerk, office worker, student or teacher can not keep in mind all the important information, plan and organize their working day without resorting to paper records.

That information is written on paper more readable and systematized than any kind of electronic "reminder." In addition, it contains many useful information: National holidays of the world, a table of comparative sizes of clothing and footwear, motor regions of Russia codes, codes of intercity and international communication, reference and phone numbers of major cities much more! Therefore, we can confidently say, daily – this is not the gift that will be pointless to collect dust on a shelf or in the farthest corner of a dark box. Especially if it is properly matched. The main thing here, not to hurt the image of a business person, a stylish lady or a glamorous girl. Thankfully, that the modern market is full of a variety of notebooks offers from economy to premium. The budget version of the "mass" of gifts – Diaries of an economy class. Internal block of lined white sheet of good quality. Cost-effectiveness of such diaries – to cover.

As a rule, it's made of thick laminated cardboard, with options performance can be varied – with selective coating, coated with glitter, decorated with gold and silver foil material covers the business class – an artificial skin. But here, design ideas know no borders! Classic smooth the skin of a snake and crocodile, patent leather with a fine mesh craquelure, with a slight metallic sheen, embroidered, decorated with sequins and guipure, and the hit of the season – from daily cover oil and gold colors, symbols of success and wealth. Genuine leather is also a popular material for making covers diaries premium. Usually they are made in traditional colors – black, brown, blue, burgundy. And in Recently, more and more popular diaries with a replaceable unit in a cover of leather, which allows using them for years. Whichever you choose daily, bold colors and distinctive dressing or a classic version of the sleek, do not forget to exercise imagination. A beautiful inscription, wish, or initials of the second half of some important figure on the cover will give individual products. A application of the company logo will make a great daily advertising souvenir or corporate gift. The main thing that one person close to whom you give the gift was fully confident that you have tried it for him with all the love and warmth, and a business partner or colleague saw your respect and reverence for his person.