We define the words used in business begin to see definitions within the business market: a set of buyers of a product or service all those buyers of a product or service constitute a market. SEGMENT: Piece or cut part of a thing if we respond with market, would say that it is a part of him. NICHES: Concavity in the thickness of a wall to place a decorative object or anything else this definition of niches in general if apply it to businesses, we could interpret that there are hollows or recesses where we can place a specific product to a specific need within a market. Another Word frequently used is tips indicating that within a niche that is already quite specific, we can find niches or tips even more specific. The Internet is a niche not mass market within a market segment we have and within them, niches.