Then, the primordial elements that would give the basic direction to the social life, such as the love, the friendship, the freedom, solidarity, being together, the conjugal and familiar affectivity, the socialization of the nature between the neighborhood, the fellowship in the work, are banalizados in the measure where the social life starts to be controlled for the desire TO HAVE merchandises as primordial elements that they give to the basic direction the pleasure and the happiness human being, however of found odd form – mentally ill. Such argument does not annul objects as satisfaction of the necessities human beings, therefore ' ' the science of the man also constitutes a product of auto-accomplishment of the man through the activity prtica' ' (MARX, 1970, p.229). However, it is necessary not to forget that the private property them means of production excludes the auto-accomplishment of the man through its practical activity, therefore science the man is property of the capital. in the measure where the capitalist society becomes more complex, more the capital tends to degrade the man exactly submitting it a condition of reificada objetividade, therefore that the citizen believes that its desires can be carried through through the merchandises, such accomplishment does not pass of an pseudo-accomplishment, therefore before everything, it already was the accomplishment of the Capital when adding value, more necessarily, other people’s wealth through its force of work. This is the condition that if express in the alienation of the work. The film American Beauty, directed for Sam Mendes, express one I break up of the social life of the fetichizado capitalist mercantile world. The scene basically is constituted by three families suburban of the United States. The protagonists central offices of the tram are: Lester Burnham, an advertising executive quarento married Carolyn, broker of property and its Jane son, an adolescent of 16 years.