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According to managing of the Alertse Qualification, Chana Vasco (2010), ‘ ‘ the excellency in the attendance the customers it can be a decisive fact in the success of a company, and, therefore empreendimento’ must be with priority subject in the planning of any; ‘. It continues, ‘ ‘ it is door of entrance or exit of a company. The Alertse gives to courses to its collaborators from the demand of the company in relation to the qualification and qualification, where the lessons focus; third sector, private law, management, performance and communication in the attendance to cliente’ ‘. Complete the Rmulo consultant Raymond, ‘ ‘ it is not enough to prepare only the professionals of the sector of sales to offer optimum attendance. All the employees must be trained for this, with campaigns of motivation and courses of qualificao’ ‘. 12 ‘ ‘ the professional cannot take care of the desires of the customer, but yes, only surpass the expectations of this person.

All have that to have this perception so that it has success in its intentions. After all, to take care of well is not more distinguishing, because is obligation of all the organizations, independently of the branch where they act. It only goes to have empatia between collaborator and customer when the professional if to place in the place of the other and to think what it would feel in that situation. Nobody purchase only one product, but also the benefits that it can bring for its vida’ ‘ (Raymond, 2010). The challenge in the enterprise world if bases on attracting, developing and to hold back the clientele, but for this, the applied strategy strong needs to be supported in programs and organizacionais tools that value the consumers.